If you own a BMW, you know why you love the brand. There is something about BMW Parts that make your car the best on the road. Well, there is a lot that goes into the make of the vehicle and before it got into your hands, the BMW Company made some important moves. Understand the BMW brand a little bit more and read all about the company's history, logo, and their mission statement.
First of all, BMW is part of a group of companies, the UK sales subsidiary of BMW AG. As one of the ten largest car manufacturers in the world, the BMW Group is comprised of 23 production and assembly pants within 13 different countries, 41 sales subsidiaries worldwide, and 10 Research and Development locations networking in five separate countries. This is all in thanks to Munich, Germany where the company was founded in 1916. BMW initially concentrated on aircraft engine development because of the World War I. Because of this, the company built up a reputation for excellence and reliability.
As of September 2007, the BMW Group initiated a brand new strategic direction. Their plan for the years up to 2020 is to strengthen their production world wide and increase sales to more than two million automobiles a year. Not only do they want to expand existing businesses, the BMW Group wants to develop innovative areas of activity that will be profitable to the consumer and the company. As of 2007, BMW will begin concentrating on investing future technologies and pioneer new drive systems and concepts. This new strategy is known as Number One, which stands for "New Efficiency" and "New Opportunities." This will give the BMW Group a lead over their competitors and actively create a more profitable future for the company.
The BMW logo was inspired by the aeroplane engine manufacturing the company was founded on. It was stated that a pilot's view through the propeller was of an alternating white and blue hence the famous white and blue symbol of BMW stems that make up the emblem. To enhance its look in modern day, the BMW logo has become stylized throughout the years. It now entails solid quarters of blue and white to remain solid.
Currently, the BMW Group is made up of three different group brands. One is the BMW, which stands for one thing and one thing only, sheer driving pleasure. The mini brand BMW proves to win hearts all over the world. It is refreshingly unique with a spontaneous edge that is ideal for young, unconventional drivers. The Rolls-Royce has been part of the BMW Group since 2003. This is one of the most luxurious and well known brands in the world.
The BMW Group's mission statement worldwide is as follows:
"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world's leading provider of premium products and premium services for individual mobility."
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